COMPANIES spend fortunes on media promotions – but one Stonehaven woman has achieved national coverage of her anti-litter campaign thanks to a simple idea, a great title and very appealing models.
Marion Montgomery founded Paws On Plastic to encouragae dog owners to pick up two pieces of plastic litter on their daily walks.
Launched just last November, her appeal to the nation’s pet owners has quickly attracted interest around the UK and overseas. The group already has over 2,500 members on Facebook and Twitter, 600 of whom live in the North East, including 200 in Stonehaven.
The Press and Journal, Evening Express and Scotsman newspaper along with many local papers such as The Mearns Leader have taken an interest and the campaign has been featured in several magazines, newspapers, radio and TV across the UK and beyond, including BBC Radio Cornwall, ‘Green Matters’, ‘Life & Soul Magazine’ and ‘Dogs Monthly’.
Paws for Plastic is also supported by Keep Scotland Beautiful, Keep Britain Tidy, Surfers Against Sewage, the Forestry Commission Scotland, the National Trust for Scotland and several local councils and national park authorities.
Marion told The Bellman, ”I am sure any campaign encouraging dog walkers to help keep our towns and countryside litter free is to be encouraged in these days when the dangers of plastic pollution are so evident.
”It would no doubt have the added benefit of reducing this burden for cash strapped local councils like ours and the many organisations responsible for looking after fragile areas of the country.”